Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.

(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)

A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.

‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.

Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.

Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.

Guest blog by Nick Winn: Formula One wasn’t saved by a Netflix documentary series; its openness to digital marketing and social media did the hard miles. The fourth season of Formula One: Drive To Survive, Netflix’s hugely popular Formula 1 fly-on-the-wall docuseries, will be released in March 2022.

Driving on the motorway can be a lot like your business or organisation’s strategy – stay strategically focused, be clear in your strategic actions, don’t be distracted. Read on for car-based analogies and puns.

Governance matters – especially in not for profit. In this guest blog, charities consultant and former charity CEO David Burland looks at last week’s charity governance news. What happened with the Charity Commission’s enquiries into the Captain Tom Foundation and the results of their enquiry/review into the Kids Company?

So, here’s a brief summary of some reasons why we’re not seeing much about the Beijing Winter Olympics 2022. Some may seem obvious – human rights etc – but are we seeing a sea change in the way sports and politics/purpose intersect and evolve?

They were all the brainchild of one person – John Murphy, aka the ‘Brandfather’, with his branding agency Interbrand.
Read more about the man who created the phrase branding and brand value here.

Email segmentation and personalisation is where it’s at. Be brave and make the time upfront to adapt your email database and personalise communication for B2B and B2C. You will reap the rewards of a few small changes.

How to be strategically objective – brand projects and marketing/PR campaigns require a fresh look to remain unbiased by legacy decisions and activity. At Authentic, we take a channel neutral, sector agnostic approach.

The marketing funnel explained | A strategic explainer of how the customer journey is affected by the marketing funnel. Learn what the stages of a sales funnel are, why it's important and how it can be used for business communications, PR, marketing and more.