Long tail keyword research is where the opportunity sits. You will not outrank the big players for broad terms, and you do not need to. A cluster of specific pages, each answering one precise question well, will quietly outperform a single page chasing a vanity keyword.

A small reposition semantically, but a significant one commercially.

If you find you're only having conversations about systematic deliverables than strategic decisions, then let's have a chat.

Google has introduced a new property type in Search Console called ‘platform properties’, it shows you how your video and social content (Instagram, TikTok, X and YouTube) performs in Google Search and Discover. NOTE: only for 100k followers and US, currently.

It's about being intentional, holistic and consistent. Strategic reputation management is the deliberate, ongoing work of shaping and focusing what your organisation, brand or business is known for among audiences that matter to you.

Five years of running a marketing and comms consultancy.

Recently, I experienced what many people dream of on social media – and some clients ask for 🤦🏻 – a viral post.

It was on LinkedIn (of course, where else) – a platform where a post ‘popping off’ can feel like winning the business lottery.

Starting with content marketing can be an intimidating venture. The fear of not having enough ideas, running out of content, or simply not knowing where to begin is common – even for ‘old hands’ like me. However, these fears can be significantly alleviated by leveraging a powerful yet often overlooked strategy: content repurposing – ensuring your marketing efforts are both efficient and effective – and, more importantly, CONSISTENT.

Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.

(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)