Strategic marketing & brand reputation services
I help brands, businesses and organisations tell your stories, to the right audience(s).
Think of me as your external perspective; a strategic storytelling partner, helping you focus on your audience(s), comms messaging and objectives, identifying tone of voice (TOV) and your choices of channel, and fleshing out your content strategy.
I work with you and your team to build confidence, enabling and coaching consistent communication through measurable content marketing, SEO and digital engagement, to achieve clearly-defined outcomes.
Authentic marketing & comms:
My skillset & background:
Search engine optimisation (SEO) – ensuring your business is as relevant and visible as possible to your audiences and stakeholders
Communication and marketing audits – reviewing website, analytics, marketing channels and social media
Brand and content marketing strategy – ensuring values and personality are at the core of activity
Social media (LinkedIn) – content creation, curation, management, advertising and analysis
Identifying measurable objectives – benchmarked measurement, ongoing analysis, proof that activity has worked
Copywriting – storytelling, technical writing, press releases, blogs, ghost writing articles
Internal comms – tools, tactics and channels to engage and inspire employees and colleagues
Digital advertising – PPC, AdWords, social media advertising, remarketing/retargeting
PR and B2B/B2C media relations – press contacts and gaining relevant coverage for your organisation
Crisis comms – planning for the worst, what to do when, reacting in real-time
Project management – keeping teams and activity measurable, on time and in budget