Digital Advertising | Google AdWords, PPC, Social Media Ads & Remarketing
Helping build digital advertising strategies across PPC, Google Ads, social media advertising, and remarketing - ensuring paid investment is targeted, measurable, and connected to commercial outcomes.
Digital advertising is the fastest way to put your business in front of the right people.
It is also one of the fastest ways to spend significant budget without producing commercial results, if the targeting is too broad, the message is too vague, or the audience journey after the click has not been thought through.
Effective digital advertising starts before the first ad is written.
It starts with clarity about the commercial goal: what action do you want the right person to take, what message will motivate them to take it, and what happens when they do? The creative, the targeting parameters, the budget allocation, and the landing page experience are all downstream of that clarity. Without it, even technically well-managed campaigns produce impressions without intent.
For organisations and businesses, paid digital advertising works best as part of a broader digital marketing strategy rather than as a standalone channel.
PPC complements organic search while it builds.
Social media advertising extends the reach of content that is already performing well organically.
Remarketing and building people into your email funnel keeps your business in front of audiences who have already demonstrated interest.
Each channel has its role when the strategy is clear.
What Authentic’s paid social and PPC services cover:
PPC strategy: search campaign structure, keyword selection, bidding, and quality score
Google Ads management: campaign setup, optimisation, and ongoing performance review
Social media advertising: LinkedIn, Facebook, and Instagram campaign strategy and management
Remarketing and retargeting: re-engaging website visitors and warm audiences
Landing page strategy: ensuring paid traffic converts rather than bounces
Budget management and ROI tracking: demonstrating commercial return on advertising spend
Digital advertising rewards precision over scale.
A well-targeted campaign with a clear message and a strong landing page will almost always outperform a broad campaign with a larger budget and a vague one.
Do you have any questions or are interested in a chat with Adam? Feel free to get in touch or book an intro call.
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