The Authentic Approach | Authentic Comms
Four ways to always drive commercial, measurable, impactful results to build your organisation, brand or individual reputation.
Whatever the project, whoever the client, I look at the same four things. Going back to basics in this way (even if its a retained client, or we’ve worked together before), means that I am ensuring we challenge the brief, and be that critical friend to be as efficient and effective as possible, as well as commercially viable.
Find out about the Four Pillars of Authentic Comms below.
The Four Pillars of Authentic Comms
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Always plural; you are always communicating with more than one audience at any given time.
Everything else comes from who we are talking with – the message, the content, the channel, the CTA.
We use personas and data-led research to find out who we are talking with
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The Value: What are you trying to say? What is the value proposition, what do you want people to do
The Values: How are you trying to say it? Personality and tone of voice is crucial.
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Clear, measurable, tangible outcomes agreed across all parties with benchmarking before project commences, and measurable KPIs in place, with regular feedback from client.
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Test & learn, evolve, adapt & adjust. Be brave, creative and try things.
If something isn't working, change it. Flexibility is key to success.
Do you have any questions or are interested in a chat with Adam? Feel free to get in touch or book an intro call.
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