Strategic marketing & brand reputation services
Authentic marketing & comms:
I help brands, businesses and organisations tell your stories, to the right audience(s).
Think of me as your external perspective; a strategic storytelling partner, helping you focus on your audience(s), comms messaging and objectives, identifying tone of voice (TOV) and your choices of channel, and fleshing out your content strategy.
I work with you and your team to build confidence, enabling and coaching consistent communication through measurable content marketing, SEO and digital engagement, to achieve clearly-defined outcomes.
Channel neutral; sector agnostic
This means I don't pick a favourite channel or am biased by a particular industry.
The strategy is purely built around your challenge or commercial opportunity, your audience(s), the messaging, and the channels and approaches flex around that.
In practice: the same audience-first thinking applies whether the output ends up as a LinkedIn post, an SEO page, a press release or a piece of research, and whether the client is in environmental consultancy, professional services or the construction.
I have broad experieence but am specific about how I think, and that thinking happens to work across channels and sectors.
Core marketing services:
Search engine optimisation (SEO)
Ensuring you are as relevant and visible as possible to your key audiences & stakeholders.
Brand and content marketing strategy
Helping organisations define what they stand for, translating that into a consistent content approach
LinkedIn Strategy & Management
Need LinkedIn support for your Company Page or Executive personal profiles? We’ve got you.
Copywriting and content creation
Telling your brand story, content, technical writing, press releases, blogs, ghost writing articles.
Communication and marketing audits
Auditing website, marketing channels and social media for prioritised recommendations.
Internal comms and employee advocacy
Strategic and well-planned internal comms or employee engagement is critical for growing businesses.
Additional marketing services:
Implementing measurable analytics – benchmarked measurement, ongoing analysis, proof that marketing and new business activity has worked
Digital advertising – PPC, AdWords, social media advertising, remarketing/retargeting
PR and B2B/B2C media relations – press contacts and gaining relevant coverage for your organisation
Crisis comms – planning for the worst, what to do when, reacting in real-time
Project management – keeping teams and activity measurable, on time and in budget
Do you have any questions or are interested in a chat with Adam? Feel free to get in touch or book an intro call.
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