Comms, Marketing & Website Audits
Actionable Communications and Marketing Audits
Before you invest more in marketing, it is worth knowing honestly what your current activity is producing. A communications and marketing audit gives you a clear, independent picture of where you stand _-- what is working as intended, what is consuming resource without return, and where the gaps are between your current presence and the commercial position you want to hold.
We review your full marketing footprint: website structure and content, analytics data and traffic patterns, search visibility, social media presence and performance, email activity, and any paid channel spend.
We look at messaging consistency across channels, the quality of the user journey from first contact to enquiry, and how well your current activity is aligned with your commercial goals.
The output is not a report for its own sake. It is a prioritised set of findings and recommendations that tells you what to fix first, what to stop doing, and where the highest-value marketing investment sits for your specific business at this stage.
What Authentic’s strategic SEO covers:
Website audit: content, structure, messaging clarity, and conversion readiness
Analytics review: traffic sources, user behaviour, and goal performance
Search visibility assessment: organic rankings, local SEO, and content gaps
Social media audit: channel presence, content performance, and audience fit
Messaging consistency review across all customer-facing channels
Prioritised recommendations ranked by commercial impact
A fresh-eyes, external view, unbiased audit is the most efficient starting point for any business that wants to invest in marketing more deliberately.
It tells you where you are before deciding where to go.
Read more:
