Crisis Communications Planning and Management
Prepare for crisis before they may happen, with proactive planning and agreed frameworks.
We help businesses and organisations prepare for, manage, and recover from communications crises - with practical planning frameworks, clear escalation processes, and experienced real-time support when you need it most.
The organisations that handle crises best are almost never the ones that are best at improvising under pressure. They are the ones that have thought carefully about what could go wrong, decided what they would do in each scenario, and built the processes that allow them to respond quickly, consistently, and with a single voice - before the pressure arrives.
Crisis communications plan
Crisis communications is not just about what you say when something goes wrong. It is about the decisions you make in the hours before you say anything: who is authorised to speak, what the holding position is, which stakeholders need to hear from you first, and what the medium and tone should be for each audience.
Getting those decisions right in advance is the difference between a crisis that is managed and a crisis that manages you.
We work with brands, businesses and organisations to build practical crisis communications frameworks - not lengthy documents that sit unread in a drawer, but clear, accessible protocols that the people who will need them can actually use under pressure.
We also provide real-time crisis communications support for organisations that need experienced counsel when an issue is live.
What Authentic’s crisis communications services cover:
Crisis communications audit: identifying the scenarios most likely to affect your organisation
Communications protocol: who speaks, who decides, escalation paths and sign-off processes
Holding statements and response templates for the most likely crisis scenarios
Stakeholder mapping: identifying who needs to hear from you and in what order
Media handling guidance: how to respond to journalist enquiries during a live incident
Post-crisis review: what happened, what the communications response achieved, what to do differently
A crisis communications plan is one of those investments that feels unnecessary until the moment it is not.
The organisations that wish they had one are always the ones that did not.
Do you have any questions or are interested in a chat with Adam? Feel free to get in touch or book an intro call.
Find out more:
