Are SMEs the strong, resilient cart horses to pull the UK out of a recession? If they invest and spend, they may just be...

"It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term." (Ritson, Marketing Week, 2020)

A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.

‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.

Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.

Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.

This interview, hosted by Ruth Farenga, is with John Timpson, chairman of Timpson’s. In it, he candidly shared his ups and downs, experience of saying goodbye to the wrong people, examples of upside-down management (a phrase the business has owned ), and his focus on extra, great service – and enabling that at all costs.

Guest blog by Nick Winn: Formula One wasn’t saved by a Netflix documentary series; its openness to digital marketing and social media did the hard miles. The fourth season of Formula One: Drive To Survive, Netflix’s hugely popular Formula 1 fly-on-the-wall docuseries, will be released in March 2022.

Driving on the motorway can be a lot like your business or organisation’s strategy – stay strategically focused, be clear in your strategic actions, don’t be distracted. Read on for car-based analogies and puns.

Governance matters – especially in not for profit. In this guest blog, charities consultant and former charity CEO David Burland looks at last week’s charity governance news. What happened with the Charity Commission’s enquiries into the Captain Tom Foundation and the results of their enquiry/review into the Kids Company?