So, here’s a brief summary of some reasons why we’re not seeing much about the Beijing Winter Olympics 2022. Some may seem obvious – human rights etc – but are we seeing a sea change in the way sports and politics/purpose intersect and evolve?

What is hubris, what is the origin and definition of being hubristic or showing a hubristic personality, and how can you deal with someone at work with showing behaviours of acting with hubris.

They were all the brainchild of one person – John Murphy, aka the ‘Brandfather’, with his branding agency Interbrand.
Read more about the man who created the phrase branding and brand value here.

Sorry seems to be the hardest word – why is it so difficult to say sorry? Apologise when needed? How can you may sure your apology is sincere and heartfelt, and see how apologies come across. How to apologise.

The targeted problem solver. Someone external to the everyday, picking off particular problems, without the requirement of getting stuck into an organisation’s history, its biases and dragged into the day-to-day.

Do what’s right for you! Why have I gone freelance? What are my reasons for working for myself? Flexibility and affirmation. A timely reminder for me, a blog to help other marketing or comms freelancers not feel overwhelmed.

Three examples of where the little guy takes on the big bully, in court. Intellectual property (IP), copyright infringement, branding challenges and marketing ownership are to be taken seriously. Just, mind how you go about it...

Email segmentation and personalisation is where it’s at. Be brave and make the time upfront to adapt your email database and personalise communication for B2B and B2C. You will reap the rewards of a few small changes.