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Authentic Comms Marketing Blog

Advice, ideas, tips and hints for you, your business, brand or organisation across PR, Marketing, Social, SEO, Digital & Communications.

Strategic, authentic insight & useful frameworks for you to implement today.

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The 1944 CIA guide to sabotaging meetings

A handbook aiming to cause disruption from within during World War II has resurfaced after becoming declassified by the Central Intelligence Agency (CIA). How to sabotage and disturb meetings specifically resonated as relevant now as it was c.80 years ago.

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NOT the Gareth Southgate blog you were after

Sir Gareth? Here are three things I believe make him a stand-out, modern leader. He cares, he’s empathetic, he’s honest, he’s balanced – I’ll leave it to others more erudite than me to go into detail about leadership. This is the alternative take.

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The PR Hub Podcast on… podcasting

The PR Hub Podcast | An interview with the minds behind the mic: here’s Jon Wilcox and Adam Tuckwell in their own words, on starting a podcast, public relations, comms and podcasting advice.

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Like clever copy? Follow these copywriters

Three kick-ass copywriters to follow online for inspiration and ideas. Clever content creators, copywriters and wordsmiths to inspire & engage you with tone of voice, techniques for copywriting and beating writer’s block.

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Burger King: biggest rebrand for 20 years

The first Burger King rebrand for 20 years has taken inspiration from its heritage, with 1960s/1970s colours, stripped back font and echoes of the dawn of the fast food revolution. New Whopper logo, BK font, graphic design overhaul in this fast food rebranding.

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Why the pandemic is making life more deregulated

2020: the deregulation of life increases | The concept of deregulation has been accelerating across all aspects of our lives, the pandemic has switched it into top gear. As we push through a second lockdown, in winter, Tom Johnson of Trajectory Partnership looks into the acceleration.

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Always. Beat. Chester.

Hollywood stars @ Wrexham AFC | Ryan Reynolds & Rob McElhenney became joint-owners of the football club with a whopping 98% of fan support. Take a look at one of the best mission statements in years, and their brilliant tone of voice in communications.

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