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Authentic Comms | More than a Marketing & Communications agency

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April 3, 2025
Adam Driver
Five years of Authentic Comms Strategic ...

Five years of running a marketing and comms consultancy.

Five years of Authentic Comms Strategic Consultancy
February 23, 2023
Adam Driver
A little bit about me.

Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.

(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)

A little bit about me.
January 10, 2023
Adam Driver
What do I want my audience to Think, Feel, Do?

A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.

‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.

What do I want my audience to Think, Feel, Do?
January 4, 2023
Adam Driver
Carving the content turkey – repurposing your ...

Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.

Carving the content turkey – repurposing your content marketing
May 4, 2022
Adam Driver
Suffolk marketing consultant finalist in ...

Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.

Suffolk marketing consultant finalist in national PR award after starting in lockdown
Adam Driver
July 23, 2021

What can Love Island teach us about communication?

Adam Driver
July 23, 2021
What can Love Island teach us about communication?

What can Love Island 2021 and the contestants teach us about communication from life in the villa? What comms lessons are there to be gleaned?

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Adam Driver
July 13, 2021

The 1944 CIA guide to sabotaging meetings

Adam Driver
July 13, 2021
The 1944 CIA guide to sabotaging meetings

A handbook aiming to cause disruption from within during World War II has resurfaced after becoming declassified by the Central Intelligence Agency (CIA). How to sabotage and disturb meetings specifically resonated as relevant now as it was c.80 years ago.

2 Comments
Adam Driver
July 6, 2021

NOT the Gareth Southgate blog you were after

Adam Driver
July 6, 2021
NOT the Gareth Southgate blog you were after

Sir Gareth? Here are three things I believe make him a stand-out, modern leader. He cares, he’s empathetic, he’s honest, he’s balanced – I’ll leave it to others more erudite than me to go into detail about leadership. This is the alternative take.

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Adam Driver
February 1, 2021

Social in 2021 – Twitch, Clubhouse, Nextdoor?

Adam Driver
February 1, 2021
Social in 2021 – Twitch, Clubhouse, Nextdoor?

Social media is changing in 2021 – partly due to the pandemic and lockdown, partly to do with changing trends. Check out these three social media platforms (Twitch, Clubhouse, Nextdoor) to see how online community and communities are changing and how you could use them for your organisation, brand or business.

Comment
Adam Driver
January 21, 2021

The PR Hub Podcast on… podcasting

Adam Driver
January 21, 2021
The PR Hub Podcast on… podcasting

The PR Hub Podcast | An interview with the minds behind the mic: here’s Jon Wilcox and Adam Tuckwell in their own words, on starting a podcast, public relations, comms and podcasting advice.

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Adam Driver
January 18, 2021

Like clever copy? Follow these copywriters

Adam Driver
January 18, 2021
Like clever copy? Follow these copywriters

Three kick-ass copywriters to follow online for inspiration and ideas. Clever content creators, copywriters and wordsmiths to inspire & engage you with tone of voice, techniques for copywriting and beating writer’s block.

1 Comment
Adam Driver
January 8, 2021

Burger King: biggest rebrand for 20 years

Adam Driver
January 8, 2021
Burger King: biggest rebrand for 20 years

The first Burger King rebrand for 20 years has taken inspiration from its heritage, with 1960s/1970s colours, stripped back font and echoes of the dawn of the fast food revolution. New Whopper logo, BK font, graphic design overhaul in this fast food rebranding.

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Adam Driver
November 25, 2020

Why the pandemic is making life more deregulated

Adam Driver
November 25, 2020
Why the pandemic is making life more deregulated

2020: the deregulation of life increases | The concept of deregulation has been accelerating across all aspects of our lives, the pandemic has switched it into top gear. As we push through a second lockdown, in winter, Tom Johnson of Trajectory Partnership looks into the acceleration.

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Adam Driver
November 19, 2020

Always. Beat. Chester.

Adam Driver
November 19, 2020
Always. Beat. Chester.

Hollywood stars @ Wrexham AFC | Ryan Reynolds & Rob McElhenney became joint-owners of the football club with a whopping 98% of fan support. Take a look at one of the best mission statements in years, and their brilliant tone of voice in communications.

3 Comments
Adam Driver
November 13, 2020

Fish where the fish are still swimming

Adam Driver
November 13, 2020
Fish where the fish are still swimming

Guest blog by Michael Brennan | With Lockdown 2 in England, and other UK restrictions, Michael looks at the importance of marketing to local audiences for businesses of all sizes, and engaging via mobile first channels during the ongoing COVID-19 pandemic.

1 Comment
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