Guest blog by professional photographer Thomas Skovsende | Why do so many profile pictures look poor. Check out these tips on how to improve the look of your personal brand, frame and light your image.

Kate Vogelsang: Effective local gov comms – for local authorities, personality of place is a key tool to effectively communicate public services with their communities. They know local history, what makes their area tick and how to tell stories that are authentic to the area and evoke a sense of pride.

Alan Partridge’s new Audible podcast 'From the Oasthouse' | Using video, radio ads & Linkedin’s organic social media algorithm to promote via fans, advocates and people connecting with ‘The Real Alan Partridge’.

Whether you’re managing an in-house team at a not-for-profit, local gov or sector specific area, an agency working across multiple clients, disciplines and spinning plates, or a freelancer collaborating with others, these tools can be the extra organisational kick you may need.

Guest blog from Jackie Le Fevre (Magma Effect) | “Unsurprisingly, there’s lots of chatter saying core values are vital to organisational survival. Some commentators reckon values are more important than ever….. I don’t entirely agree.”

“Carlsberg tastes like the rancid p*ss of Satan.“ Not the best thing to promote on Twitter..? This award-winning PR campaign from Carlsberg UK was a disruptive, strategic PR project. It led on spinning the negative – sometimes offensive – tweets about the brand, in a multi-stage, engaging content marketing campaign comprising paid social, intrigue and video.

After coronavirus | In his second blog for Authentic, Tom Johnson takes a look at the future impact of the COVID crisis on the economy, and what the economic fallout could be. In short, tradeoffs.

Hospitality is more than the Eat Out to Help Out campaign | The sector employs 2.9 million people, generates £130bn in economic activity and pays £38bn in taxes. The latest scheme from Rishi’s Treasury – the #EatOutToHelpOut campaign – is hoping to stoke the fires of the economy through driving people to hospitality venues, like pubs, restaurants and cafes, across the UK.

Personality and tone of voice is key to lots of brands, but there are great examples of public services, local government and the arts Twitter accounts punching above their weight. #Localgov and small social media teams have been doing great work – here are just four brilliant accounts to follow.