Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.
(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)
A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.
‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.
Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.
Coronavirus Marketing & Communications | Click here to read about how brands and organisations handled themselves during COVID-19 – good examples of advertising, PR & comms during the UK Covid-19 epidemic, and how some company decisions missed the mark. Purpose-driven branding wins vs companies forgetting employees.
Keep it Simple, Stupid – the Coronavirus comms story set for another chapter | Government changes ‘Stay Home’ lockdown slogan to ‘Stay Alert, Save Lives’. Changing clear phrases and direct language, or reviewing and adapting to stay relevant, balancing saving the NHS with our economy? Time will tell.
Overused words or phrases | Once a word or phrase loses impact with an audience, the message it is conveying becomes diluted, reducing its overall effect. Repetitive messaging use by many brands or organisations can saturate discussions, especially over a long period. Resonating – being clear, harmonious and relatable – is a crucial part of communication.
