Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.
(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)
SMEs - the answer to pulling us out of a recession?
Are SMEs the strong, resilient cart horses to pull the UK out of a recession? If they invest and spend, they may just be...
"It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term." (Ritson, Marketing Week, 2020)
What do I want my audience to Think, Feel, Do?
A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.
‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.
Carving the content turkey – repurposing your content marketing
Suffolk marketing consultant finalist in national PR award after starting in lockdown
Leadership & culture: Timpson's Chairman, John Timpson (Concious Leaders Podcast)
This interview, hosted by Ruth Farenga, is with John Timpson, chairman of Timpson’s. In it, he candidly shared his ups and downs, experience of saying goodbye to the wrong people, examples of upside-down management (a phrase the business has owned ), and his focus on extra, great service – and enabling that at all costs.
F1 in pole position: Formula One's digital resurgence
Guest blog by Nick Winn: Formula One wasn’t saved by a Netflix documentary series; its openness to digital marketing and social media did the hard miles. The fourth season of Formula One: Drive To Survive, Netflix’s hugely popular Formula 1 fly-on-the-wall docuseries, will be released in March 2022.
Five ways your strategy should be like motorway driving
A tale of two charities
Governance matters – especially in not for profit. In this guest blog, charities consultant and former charity CEO David Burland looks at last week’s charity governance news. What happened with the Charity Commission’s enquiries into the Captain Tom Foundation and the results of their enquiry/review into the Kids Company?