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Authentic Comms | More than a Marketing & Communications agency

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April 3, 2025
Adam Driver
Five years of Authentic Comms Strategic ...

Five years of running a marketing and comms consultancy.

Five years of Authentic Comms Strategic Consultancy
February 23, 2023
Adam Driver
A little bit about me.

Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.

(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)

A little bit about me.
January 10, 2023
Adam Driver
What do I want my audience to Think, Feel, Do?

A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.

‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.

What do I want my audience to Think, Feel, Do?
January 4, 2023
Adam Driver
Carving the content turkey – repurposing your ...

Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.

Carving the content turkey – repurposing your content marketing
May 4, 2022
Adam Driver
Suffolk marketing consultant finalist in ...

Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.

Suffolk marketing consultant finalist in national PR award after starting in lockdown
Adam Driver
October 22, 2019

A moment of clarity

Adam Driver
October 22, 2019
A moment of clarity

Sometimes, certain phrases hit you square between the eyes – boom. “Yes, that is SPOT ON”. (Usually swiftly followed by “Dammit, wish I’d thought of that”)

Adam Driver
October 16, 2019

Campaign: LEGO – “Rebuild the world”

Adam Driver
October 16, 2019
Campaign: LEGO – “Rebuild the world”

‘Rebuild the world’ is a clever, creative advertising and marketing campaign from everyone’s favourite Danish toy maker.

Comment
Adam Driver
October 6, 2019

Five mistakes to avoid when entering comms awards

Adam Driver
October 6, 2019
Five mistakes to avoid when entering comms awards

Advice, hints & tips to write the best communications award entry – make the most of your next marketing, communication or PR award nomination.

2 Comments
Adam Driver
September 28, 2019

"IC you, baby..."

Adam Driver
September 28, 2019
"IC you, baby..."

A recap of the always-fun Institute of Internal Communications National Awards – the annual celebration of all things brilliant in the internal comms world.

Comment
Adam Driver
September 7, 2019

The value of strategic communications

Adam Driver
September 7, 2019
The value of strategic communications

Does your organisation hold communications in a good light? Does the c-suite/senior leadership team recognise the potential value communications can play in achieving their objectives? Do you even know what your company’s strategy is?

4 Comments
Adam Driver
August 11, 2019

Inspirational and practical insight at #BestPRactice19

Adam Driver
August 11, 2019
Inspirational and practical insight at #BestPRactice19

My reflections on a great CIPR East Anglia conference last month. Thanks again to everyone who organised, presented and attended.

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Adam Driver
May 26, 2019

The £2,000 question...

Adam Driver
May 26, 2019
The £2,000 question...

A little piece from me on my experiences of asking for communications advice from different marketing and PR sources...

Comment
Adam Driver
February 7, 2019

It's good to talk

Adam Driver
February 7, 2019
It's good to talk

Been wanting to write this for a while, and #TimetoTalk Day seems appropriate. Please read and share, and let's break the stigma around #mentalhealth #wellbeing

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Adam Driver
September 25, 2018

The IoIC Awards | Raising the bar, and key learnings

Adam Driver
September 25, 2018
The IoIC Awards | Raising the bar, and key learnings

A little piece from me about the great internal communications IOIC Awards 2018

Comment
Adam Driver
July 10, 2018

Brewery 'buy-outs'? It's just business.

Adam Driver
July 10, 2018
Brewery 'buy-outs'? It's just business.

Fourpure Brewery sells to Australia's Lion. My thoughts on the UK brewing scene and how we should keep grounded when talking about 'our beer' & 'selling out'.

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