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Authentic Comms | More than a Marketing & Communications agency

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April 3, 2025
Adam Driver
Five years of Authentic Comms Strategic ...

Five years of running a marketing and comms consultancy.

Five years of Authentic Comms Strategic Consultancy
February 23, 2023
Adam Driver
A little bit about me.

Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.

(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)

A little bit about me.
January 10, 2023
Adam Driver
What do I want my audience to Think, Feel, Do?

A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.

‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.

What do I want my audience to Think, Feel, Do?
January 4, 2023
Adam Driver
Carving the content turkey – repurposing your ...

Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.

Carving the content turkey – repurposing your content marketing
May 4, 2022
Adam Driver
Suffolk marketing consultant finalist in ...

Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.

Suffolk marketing consultant finalist in national PR award after starting in lockdown
Adam Driver
February 22, 2022

Five ways your strategy should be like motorway driving

Adam Driver
February 22, 2022
Five ways your strategy should be like motorway driving

Driving on the motorway can be a lot like your business or organisation’s strategy – stay strategically focused, be clear in your strategic actions, don’t be distracted. Read on for car-based analogies and puns.

3 Comments
Adam Driver
February 15, 2022

A tale of two charities

Adam Driver
February 15, 2022
A tale of two charities

Governance matters – especially in not for profit. In this guest blog, charities consultant and former charity CEO David Burland looks at last week’s charity governance news. What happened with the Charity Commission’s enquiries into the Captain Tom Foundation and the results of their enquiry/review into the Kids Company?

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Adam Driver
February 7, 2022

Why we haven't heard much about the Beijing Winter Olympics 2022?

Adam Driver
February 7, 2022
Why we haven't heard much about the Beijing Winter Olympics 2022?

So, here’s a brief summary of some reasons why we’re not seeing much about the Beijing Winter Olympics 2022. Some may seem obvious – human rights etc – but are we seeing a sea change in the way sports and politics/purpose intersect and evolve?

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Adam Driver
January 31, 2022

What is Hubris?

Adam Driver
January 31, 2022
What is Hubris?

What is hubris, what is the origin and definition of being hubristic or showing a hubristic personality, and how can you deal with someone at work with showing behaviours of acting with hubris.

3 Comments
Adam Driver
January 20, 2022

What do Hob-Nobs, Homebase, Viagra, Mondeo and Punto have in common?

Adam Driver
January 20, 2022
What do Hob-Nobs, Homebase, Viagra, Mondeo and Punto have in common?

They were all the brainchild of one person – John Murphy, aka the ‘Brandfather’, with his branding agency Interbrand.
Read more about the man who created the phrase branding and brand value here.

2 Comments
Adam Driver
January 14, 2022

Sorry seems to be...

Adam Driver
January 14, 2022
Sorry seems to be...

Sorry seems to be the hardest word – why is it so difficult to say sorry? Apologise when needed? How can you may sure your apology is sincere and heartfelt, and see how apologies come across. How to apologise.

1 Comment
Adam Driver
January 5, 2022

The (non-strategic?) sharpshooter

Adam Driver
January 5, 2022
The (non-strategic?) sharpshooter

The targeted problem solver. Someone external to the everyday, picking off particular problems, without the requirement of getting stuck into an organisation’s history, its biases and dragged into the day-to-day.

Comment
Adam Driver
August 31, 2021

What the hell am I doing this for?

Adam Driver
August 31, 2021
What the hell am I doing this for?

Do what’s right for you! Why have I gone freelance? What are my reasons for working for myself? Flexibility and affirmation. A timely reminder for me, a blog to help other marketing or comms freelancers not feel overwhelmed.

10 Comments
Adam Driver
August 10, 2021

"Goliath, WILL you leave David alone?"

Adam Driver
August 10, 2021
"Goliath, WILL you leave David alone?"

Three examples of where the little guy takes on the big bully, in court. Intellectual property (IP), copyright infringement, branding challenges and marketing ownership are to be taken seriously. Just, mind how you go about it...

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Adam Driver
August 8, 2021

Divide and e-conquer – segment your emails like a boss

Adam Driver
August 8, 2021
Divide and e-conquer – segment your emails like a boss

Email segmentation and personalisation is where it’s at. Be brave and make the time upfront to adapt your email database and personalise communication for B2B and B2C. You will reap the rewards of a few small changes.

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