LinkedIn Masterclass – The How and Why of LinkedIn

Maximising your presence;
optimising your content

We all have a profile. We all use it, at varying levels – from lurker to oversharer.

But how much do (and can) we get out of LinkedIn?

Why should we spend time on the platform, and what should our expectations be of what we can get out of it? Remember, it’s the long-game – outcomes are the focus here, not outputs.

Investing your time into LinkedIn pays dividends in building relationships, generating awareness and increasing advocacy for your brand, business or organisation.

The How and Why of LinkedIn

In this informal 1.5 hour workshop, I’ll walk you through an introduction to the platform, sharing tips, tricks and hints you may not be aware of, helping you maximise your current presence and making the most out of your time on the platform, whatever you or your teams’ goals.

From feedback – see below – the outcome is feeling more confident, enabled and empowered, with LinkedIn as an active channel for you to engage your colleagues, partners, or potential employees, and as a lead gen tool for your sales funnel.

Why me?

I work in and on LinkedIn every day – managing profiles (both individual and Company Pages), creating content strategies and driving engagement for my.

Personally, I have built up 3.5k followers, am consistently active with reactive and proactive content, and a steady incoming business pipeline through LinkedIn. Let me help you do similar for your objectives.

Topics covered include:

  • LinkedIn vs other platforms

  • Optimising your profile page

  • Why do I need an All-Star account? 

  • Posts vs Articles

  • Content ideas: what should I write about?

  • Tagging (# and @)

  • Groups, Companies and Showcases

  • LinkedIn advertising

Cost and how to book:

The cost for a place on the 1.5 hour ‘How & Why of LinkedIn’ workshop is £149+VAT.

This includes a follow-up call a few weeks after the event, to see how you’re getting on, and to make further suggestions, or answer any questions you may have.

To book for yourself at a time that suits you, or to discuss a private session for your team or group, please contact me directly.

Testimonials: