After coronavirus | In his second blog for Authentic, Tom Johnson takes a look at the future impact of the COVID crisis on the economy, and what the economic fallout could be. In short, tradeoffs.

Hospitality is more than the Eat Out to Help Out campaign | The sector employs 2.9 million people, generates £130bn in economic activity and pays £38bn in taxes. The latest scheme from Rishi’s Treasury – the #EatOutToHelpOut campaign – is hoping to stoke the fires of the economy through driving people to hospitality venues, like pubs, restaurants and cafes, across the UK.

Personality and tone of voice is key to lots of brands, but there are great examples of public services, local government and the arts Twitter accounts punching above their weight. #Localgov and small social media teams have been doing great work – here are just four brilliant accounts to follow.

Coronavirus Marketing & Communications | Click here to read about how brands and organisations handled themselves during COVID-19 – good examples of advertising, PR & comms during the UK Covid-19 epidemic, and how some company decisions missed the mark. Purpose-driven branding wins vs companies forgetting employees.

The Coronavirus Job Retention Scheme (CJRS) is now closed to new applicants. For the millions of workers who have been on furlough since March this represents the start of getting back to work. But what will work look like after lockdown?

Reviewing CoronaCon Part One, a special CIPR event to discuss & address the issues public relations and comms professionals are continuing to deal with during the coronavirus pandemic, and what the future holds for our PR industry.

Ineffective email marketing | Email’s ROI is huge. But many digital campaigns fall at the first hurdle by blasting e-shots to everyone with no emailing strategy, personalisation, segmentation or integration. Read how Authentic can help you with your email marketing.

When you’re on live TV announcing the biggest job losses in your company in years, it’s not the best idea to smirk or interact with someone off-camera…