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Authentic Comms Marketing Blog

Advice, ideas, tips and hints for you, your business, brand or organisation across PR, Marketing, Social, SEO, Digital & Communications.

Strategic, authentic insight & useful frameworks for you to implement today.

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Campaign: Oatly (that’s how to do tone of voice)

‘Oat propoganda’ | Oatly’s regional OOH advertising takeover this January – taking a look at its sarcastic, irreverent tone of voice, and brand personality, which some marketing and advertising gurus are slating. Give the creative copywriter a payrise!

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Campaign: TfL takeover for Star Trek: Picard

A look at Picardilly Circus underground marketing rebrand for Amazon Prime Video series with Transport for London. Zone 1 Tube station Piccadilly station change inc. announcements from Captain Picard (Patrick Stewart)

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Need a new comms/marketing podcast?

Need a new podcast for your commute, or a pod on your run/dog walk? Five great communication and marketing podcasts here for you to listen to, learn from and enjoy.

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Four ways to get back in the saddle

Back to work anxiety? Beating those January blues after a fun Christmas is always tough. Use these tips to overcome worrying about your job in the new year and beat the Sunday feeling of dread

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Recalibrate and go again (aka The Life Garden)

"Imagine your life is a garden. You have limited water and need to leave space for plants (things in your life) to flourish... Some are bigger and more important for you than others (family, health etc.?). Some you may not like but feel obliged to keep there... Some may require more time and energy than others.”

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Campaign: IKEA – Silence The Critics (Christmas Ad)

IKEA's first ever Christmas advert is hilarious and irreverent. Culturally spot on for Britain, it shows the panic of the festive period for many British families, backed up with some banging grime music and smart lyrics. Clever advertising; targeted marketing at its best. Great tone of voice and personality, and different to other Christmas ads

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Must-watch: The Great Hack

Digital advertising and audience segmentation: A fascinating documentary, The Great Hack explains – regardless of your political leanings – Facebook’s marketing tools and data have been manipulated to have an effect on multiple elections around the world.

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A moment of clarity

Sometimes, certain phrases hit you square between the eyes – boom. “Yes, that is SPOT ON”. (Usually swiftly followed by “Dammit, wish I’d thought of that”)

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