Guest blog by Michael Brennan | With Lockdown 2 in England, and other UK restrictions, Michael looks at the importance of marketing to local audiences for businesses of all sizes, and engaging via mobile first channels during the ongoing COVID-19 pandemic.

Guest blog by professional photographer Thomas Skovsende | Why do so many profile pictures look poor. Check out these tips on how to improve the look of your personal brand, frame and light your image.

How to be strategically objective – brand projects and marketing/PR campaigns require a fresh look to remain unbiased by legacy decisions and activity. At Authentic, we take a channel neutral, sector agnostic approach.

Kate Vogelsang: Effective local gov comms – for local authorities, personality of place is a key tool to effectively communicate public services with their communities. They know local history, what makes their area tick and how to tell stories that are authentic to the area and evoke a sense of pride.

Alan Partridge’s new Audible podcast 'From the Oasthouse' | Using video, radio ads & Linkedin’s organic social media algorithm to promote via fans, advocates and people connecting with ‘The Real Alan Partridge’.

Whether you’re managing an in-house team at a not-for-profit, local gov or sector specific area, an agency working across multiple clients, disciplines and spinning plates, or a freelancer collaborating with others, these tools can be the extra organisational kick you may need.

Guest blog from Jackie Le Fevre (Magma Effect) | “Unsurprisingly, there’s lots of chatter saying core values are vital to organisational survival. Some commentators reckon values are more important than ever….. I don’t entirely agree.”

“Carlsberg tastes like the rancid p*ss of Satan.“ Not the best thing to promote on Twitter..? This award-winning PR campaign from Carlsberg UK was a disruptive, strategic PR project. It led on spinning the negative – sometimes offensive – tweets about the brand, in a multi-stage, engaging content marketing campaign comprising paid social, intrigue and video.