PR workshop: making the media work for you
Get the press coverage (and stakeholder awareness) you've been missing: a practical PR workshop
A practical session for teams or individuals on achieving real press coverage, without an agency, a big budget, or any guesswork.
PR isn't luck. It's a method.
Most business owners assume PR happens to other people. Bigger companies. Better-connected ones. The truth is more useful than that: journalists are stretched, working as gatekeepers for an audience with its own interests, and they're not looking for sales pitches. They're looking for stories worth telling.
Once you understand that distinction, getting coverage stops being a mystery and starts being a method, one you can learn in an afternoon and use for the rest of your career.
This workshop teaches that method. You'll leave knowing how journalists think, what makes a story worth covering, and how to pitch it so it gets opened, not deleted.
Who this is for
This session is built for business owners, marketing managers and anyone responsible for getting their organisation noticed, who currently relies on luck, a stretched in-house team, or nothing at all. No PR background needed, just a business with a story worth telling.
What you'll walk away with
A clear method for spotting a story in your own business, even on a quiet week
Confidence to write press releases and pitches that journalists actually want to open
An understanding of what local, trade, and national journalists each look for, and how to pitch accordingly
The PR myths worth ignoring, and what actually gets coverage instead
Templates and a working method you can put to use the same week
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1. What PR actually is (and isn't)
Where PR sits next to marketing and advertising, and why mixing the three up is where most businesses go wrong.
2. Thinking like a journalist
What editors and reporters are actually looking for, why they're more stretched than ever, and how that changes what a good pitch looks like.
3. Finding and shaping your story
A practical method for turning ordinary business activity into something a journalist would want to run, worked through with live examples.
4. Writing pitches that get opened
How to write a press release and a pitch email that respects a journalist's time, including what to send, what to leave out, and how to follow up without becoming a nuisance.
5. Myths, busted
The four things business owners believe about PR that simply aren't true, and what to focus on instead.
6. Your story, worked through
Time to apply the method to your own business, with direct feedback in the room.
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This course is run by Adam Driver, founder of Authentic Comms and a Chartered PR practitioner with 20 years' experience across content, SEO, PR, social, digital marketing and customer service. Adam has worked with organisations from fast-growing SMEs to national brands, and built this course around the questions business owners actually ask, not the ones marketers assume they should.
Ready to make the media work for you?
Spaces are limited to keep the session practical and hands-on. Book your place below.
Do you have any questions or are interested in a chat with Adam? Feel free to get in touch or book an intro call.
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